It’s that time of year again, when bars and cocktail enthusiasts raise a glass of the iconic red Negroni cocktail and drink to a good cause. Yes, after more than two years of pandemic disruption, Negroni Week is back. From now until Sept 18, 24 bars and restaurants in the Klang Valley, Penang, and Johor Bahru will be serving up the classic Negroni, as well as their own unique twist on the cocktail, with proceeds from the sale of the drink going to charity. Slow Food.
Made with one part gin, one part sweet vermouth, one part Italian Campari liqueur, and garnished with orange peel, the Negroni was invented around 1919 in Florence, Italy, at Caffe Rivoire. It was inspired by Count Camillo Negroni, who had asked the bartender, Fosco Scarselli, to make his favorite drink, the Americano (equal parts sweet vermouth, Campari and soda water) stronger. The bartender did so by replacing the soda water with gin, and the Negroni was born! Since then, the drink has become one of the most recognizable and best-selling classic cocktails in the world.
The Asssamu Negroni, br Bar Terumi. Each participating bar will serve up its own twist on the classic cocktail throughout Negroni Week. – Photo: THE STAR/Michael Cheang The Asssamu Negroni, br Bar Terumi. Each participating bar will serve up its own twist on the classic cocktail throughout Negroni Week. – Photo: THE STAR/Michael Cheang.
Negroni Week is an annual international charity initiative created by Imbibe Magazine in 2013, which sees bars, restaurants and retailers around the world take part with the common goal of raising money for charity initiatives. For its tenth significant year, the Negroni Week initiative turns to welcome a new sole official giving partner – Slow Food, a global movement of local communities and activists, across more than 160 countries, that envisions a world where everyone can enjoy food and drink that is good for them, good for the people who grow them, and good for the planet.
Proceeds from Negroni Week funds will directly support Slow Food’s international projects, while also supporting the hospitality community, the preservation of cultural and biological diversity and the promotion of food and drink education and knowledge exchange. Here are 24 bars and restaurants that are officially participating in Negroni Week this year. For more information on what’s happening during Negroni Week 2022, visit www.negroniweek.com.